Happy Birthday Fred Perry!

The British tennis superstar Frederick John Perry, was born on this day in 1909.

Psyche Fashion's photo.
 As it’s Fred’s birthday here is my Fred Perry/Levi’s blog I previously wrote for Psyche.co.uk:


Fred Perry and Levi’s need no introduction, they are both iconic brands steeped in history with an effortless cool style that has had a connection with the music scene. Music has always been at the center of everything both brands do, each musician or person connected to the industry wears them with their own personal style as a self expression of who they are. Levi’s iconic riveted jeans were created over a century ago, every five years they re-invent the 501 jeans to breathe no life into a timeless piece. Fred Perry creates sportswear meets street wear and continues going from strength to strength. Indeed the brand has recently collaborated with the likes of Amy Winehouse, Richard Nicoll and Bella Freud to name a few.


The Sixties saw the rise of the Mods and Rockers, those famous clashes in Brighton, bands like The Who, Small Faces and The Kinks breaking onto the scene and not forgetting the fashion. Adopted by the mods Fred Perry wasn’t just a piece of clothing it was a uniform worn with pride and passion. The original mod style started with women styling themselves in mini skirts and shift dresses. The men wearing a slim fitting two tone tonic suit with a three button fastening (wearing the bottom button undone), a skinny tie and shoes all in a dark colour. They paired with a light coloured button down shirt most popular was the ‘Ben Sherman’ shirt incorporating the small button at the back of the collar. As the Mod culture grew more popular in the Sixties their style became more casual. They started pairing twin tipped Fred Perry polos with Levi’s jeans featuring short 1 inch turn ups completing the look with dessert boots. Denim became a staple in women’s wardrobes. Levi’s created a slimmer jean, that became an icon of rebellion for both men and women.
Both brands were associated with skinheads think ‘This is England’ shaved heads, Fred Perry twin tipped polos, Levi’s jeans turned up to show off socks and Doc Martins. They described their style influence between the clean cut mod style to punks less strict attire. Heavily inspired by the Jamaican Rude Boy culture, they listened to laid back ska, reggae and soul.

The Seventies saw Northern Soul take over with the youth letting loose on the dance floor to raw soulful records, from unknown singers collecting limited run vinyls. Their uniform was wide flared jeans and trousers (Oxford bags) or floaty skirts for the women. Styling with polo shirts and accessorising with bags adorned with patches. The Fred Perry polo and v neck jumpers were a popular choice and the Levi’s became a wide leg cut. Fred Perry recently released a collection called ‘Twisted Wheel’ recreating the Northern Soul style with a modern twist. The collection was made up of floaty dresses and skirts, polos and bags adorned with patches and tank tops with tipping. Recreating that loose carefree attitude for the feeling of freedom as you take to the dance floor, keeping the faith.

Then came the Britpop era continuing to wear the iconic Levi’s jeans as women favoured the skinny cut and the go to top had to be a Fred Perry polo, styled with dessert boots, Doc Martins or Adidas Sambas soccer shoes. Shoes were the most important part of any outfit in the nineties. Harrington jackets and parkas were popular. The likes of Damon Albarn, Liam and Noel Gallagher sported this look. Miki Berenyi and Emma Anderson from Lush took inspiration from the Sixties often seen in A-line mini dresses or skirts. Pulp’s Candida Doyle’s style was like the girls of Carnaby Street wearing mini skirts, bold coloured tops and tights.


In today society both brands are still worn with pride with each having a loyal following. Levi’s have relaunched their 501’s with bands Haim and The Vaccines fronting the new campaign. The Haim girls and The Vaccines are often seen sporting denim on stage. With Alana famously wearing short denim shorts whilst Danielle usually rocks double denim. The new collection features tapered 501 CT’s distressed or used stonewash, skinny jeans and shorts complimented with crisp shirts, laid back tees and crop tops. Levi’s are festival favourites for the summer months with shorts a must have piece. Fred Perry’s sping/summer collection is an array of spots and stripes, classic twin tipping, the iconic parka and polo. An easy to wear collection, style with minis and Mary Janes for a Sixties look, cigarette trousers and loafers for a smart outfit and jeans for a casual cool.



Photography credits:
First image: Quadrophenia: whoareyou1978.deviantart.com Fred Perry: fredperry.com/blog
Second image:The Who: 3.bp.blogspot.com/ Bag: pinterest.com/partridgeevents/northern-soul/ Northern Soul Film: theguardian.com Fred Perry: retrotogo.com/ Haim: pbs.twimg.com The Vaccines: twitter.com This is England: zavvi.com

New post for Psyche.co.uk/blog


Festival Season has officially started again. Festivals are usually known for being muddy wet places but over the last couple of years they have become all about the fashion. More and more people are dressing their best to bring glamour to festivals. It’s time to start planning those outfits and digging out the tents ready. If you are staying in the UK this festival season then you need to dress a little more on the practical side, it’s not always sunny and warm. Even with the great British weather you can still be stylish but make sure you layer your clothes for extra warmth and you will certainly need to take your wellies or bootsalong to be on the safe side for most of the festivals.

Theres quite a lot of choice these days when it come to the festival scene. We’re going to talk you through some of the best UK festivals to attend for a range of different tastes in music. Whether your into dance music and mainstream DJs, rock and heavy metal to chart pop music or indie scene…


Download Festival the home of rock music sees Slipknot, Muse and Kiss as the big headliners playing alongside the like of Marilyn Manson, Enter Shikari, Fightstar and Slash. This year the festival has become the first to go cashless, festival goers will have to wear a dog tag bracelet with electrionic cash on to lower crime and queing. The festival first got it’s name from people illegaly downloading music because it was seen as a rebellious thing which fits perfectly with what the festival scene was about.

Download Festival – 12th -14th  June 


When you think of the Isle of Wight Festival, it’s hard not to reminisce about the 1970’s. Back then it was the most famous festival in the early days and the largest with over 600,000 music fans attending, more than Woodstock. With stand out sets form legends like Jimi Hendrix, The Who and The Doors this festival was the place to be.
Still to this day the festival is popular. 2015 sees the return of Brit-pop giants Blur as Damon, Graham, Alex and Dave Headlining after releasing their album ‘The Magic Whip’ in April, their first release in twelve year. Other headlines include returns from Fleetwood Mac and The Prodigy. Along with festival favourites the courteeners, pharell williams and many more.

Isle of Wight – 11th – 14th June 


With the event spread over two weekends and midweek comedy performances throughout the week, British Summer Time lands in Hyde Park to see headline acts The Strokes, Blur, Kylie Minogue, Ed Byrne, The Who and Taylor Swift perform. They will be supported by some big band like Temples, Grace Jones, Chic feat. Nile Rodgers, Paul Weller and  Kaiser Chiefs. The festival ends with a family fun event aimed at the little ones with people like Horrible Histories, Dick & Dom and Sam & Mark performing.

Barclaycard British Summer Time – 18th – 28th June



Glastonbury have caused some controversy this year as the festival sees Kanye West take to the stage, an unwelcome performer for many. But there’s also the regulars like Foo Fighters, Patti Smith, Florence & the Machine, Alt J to The Maccabees for alternatives.  Ledgendary Mod band The Who have just been announced to headline on the Sunday, after 50 year in the music buisness Rodger Daultry 71 & Pete Townsend 69 are apparently calling it a day. They promise to finish the festival with a bang before they head to Paris and the final leg of thir The Who Hits 50! tour in the US. As they perform their last in Philadelphia on 14th November, there’s speculation this could be their last gig, they have no plans for a new album and they have said a number of times they are starting to feel thir age. Daltrey said: “It’s great to be ending this part of a 50 yearcareer at the most prestigious and respected music festival in the world”. Just befor Tho Who take to the stage it’s been announced Paul Weller will be performing.  The festival is so much more than just a music festival, there’s loads of hidden places and entertainment across the site. There’s the Circus & Theatre field, Silver Hayes (dance village), Acadia (a 360 degree inward facing soundfield), Strummerville (a camp site keeping Joe Strummer’s flame alive) and much more.

Glastonbury – 24th – 28th June


T in the Park is known for the mad Scottish crowd, proven to be a good weekend. Also the Scottish weather always tries to dampen the spirit. Headlining this year are those Leicester boys Kasabian, ex Oasis star Noel Gallagher with his High Flying Birds and with the return of Pete Doherty and Carl Barat The Libertines take to the stage. The festival wouldn’t be the same without Scotland’s favourites The Proclaimers and The View.

T in the Park – 9th – 12th July


Celebrating its 10th Birthday Latitude Festival is set in a stunning place situated near a lake and woods, the site features art installations, theatre performance, poetry and big comedy stars. It’s more than just a music festival but for those music lovers Noel Gallagher’s High Flying Birds, Alt J & Portshead are the big headliners. The festival has a mixture of relaxed stunning vocalists like Laura Marling, James Blake to country vibes with Seasick Steve and indie favourites like The Vaccines, Catfish & The Bottlemen and The Charlatans.

Latitude – 16th – 19th July


August Bank Holiday weekend sees the return of Leeds & Reading. Split in a North/South divide the festival is one of the big events to go to. The Reading Festival is the world’s oldest music festival thats still going, it originated from a National Jazz Festival  before finding a permanent home in Reading in 1971. The Reading site became to small for the demand and eventually in 1999 the Leeds site started, it was plagued with riots and violence. When the site moved to Bramham  the security was increased and after a successful first year the festival grew in popularity.

This year Metallica are back to headline the festival along with The Libertines and returning with a new album Mumford & sons are back. There’s also appearances for The Maccabees, Jamie XX, Bastille, Royal Blood and Peace.

Reading & Leeds – 28th – 30th August 


Creamfields returns to Liverpool for Bank Holiday Weekend featuring DJs and live acts. The festival comes from Liverpool’s Cream Nightclub. The festival sees the  The Chemical Brothers, Avicii, Armin Van Buuren, Tiesto, Hardwell & Fatboy Slim headline with other DJ’s Martin Garrix, Duke Dumont & many more

Creamfields – 28th – 30th August 


Bestival based in the Isle of Wight features a mixture of musical talents from The Chemical Brothers, Underworld and Jungle to psychedelic Tame Impala to golden oldies like Duran Duran and The Jacksons. The festival also features comedy theatre, short plays and sketch shows on The Amphitheatre stage. In the evening the spot will be tramsformed into a beautiful area to watch cult classics, short films and documentaries. Each night the Film In The Forest will have a theme. Theres also places to do daily yoga and aerobics, HMS Bestival a nautical dance area, Bollywood Tents,  The Wishing Tree a relaxing area to hang out and finished with Magic Meadow a firework spectacular

Bestival –  10th – 13th September

Flying the Flag

(Dress: Miss Selfridges, Shoes: Next, Necklace: Butler & Wilson)

Today I’m wearing a black pinafore with lace insert top. I’ve style with think black tights and black loafers for a casual Sixties style. I’ve accessorised with a simple art deco eye necklace to add a touch of colours.

Check out Psyche’s Style Guide for the festival season, I did a little photoshoot which was styled by myself – Shop the Look – theres more to come on their blog tomorrow